Departments Management Sciences
- Applied Law
- DUT Business School
- Ecotourism
- Entrepreneurial Studies and Management
- Hospitality and Tourism
- Human Resources Management
- Marketing and Retail
- Operations and Quality Management
- Public Management and Economics
- Public Relations Management
- Short Courses
- Wholesale & Retail Leadership Chair
- FMS Postgraduate Studies
-
FMS Dean, Prof Fulufhelo Netswera, delivering his welcoming message for the year 2024
Deputy Dean, Prof Melanie Lourens, delivering her welcoming message for the year 2024
Faculty News Bulletin Playlist
FMS – Women’s Month Special Spotlight Interviews 2022
Follow Us On Social Media
FMS YouTube Channel -@DUTFacultyofManagementSciences
FMS Facebook page - DUT Faculty of Management Sciences
FMS Instagram page - dutmanagementsciences/
FMS X page (Formerly Twitter) - DutFoMS
FMS Tiktok page - @dut_managementsciences
FMS LinkedIn page - DUT Faculty of Management Sciences
HOD Positions Available
Marketing and Retail Handbook
Staff
Many confuse the term marketing with selling and advertising. Whilst both of these aspects are included in the marketing function, they account for only a part of the total marketing effort. Marketing is the business discipline responsible for:
- Identifying the people who make up a market.
- Analysing and identifying the wants and needs of these people.
- Planning the development of appropriate products or services that will satisfy these wants and needs.
- Determining the most effective way to price, promote and distribute the product or service developed.
Marketing personnel are responsible for :
- Planning the marketing programme.
- Implementing the programme.
- Evaluating the performance of the programme.
In order to do this efficiently, marketers need to develop an expertise in many areas including market research, sales analysis and forecasting, advertising, sales promotion, public relations, product and packaging development, pricing, distribution and the generation of profit.
Personal Qualities Required Attributes essential for success in the field of marketing include a genuine interest and understanding of people, an ability to communicate effectively, an aptitude for figures as well as a strong motivation to succeed. The wide spectrum of potential career choices afforded by training in marketing, call for different levels of expertise and skill.
Entrance Requirements
Diploma in Management Sciences: Marketing
Bachelor of Technology in Marketing
Master of Technology in Marketing
Doctor of Technology in Marketing
Diploma in Management Sciences: Retail Management
Bachelor of Technology in Retail Business Management
Contact Information
![]() |
Head of Department: Prof JP Govender Tel: 031 373 5396 Fax: 031 373 5480 Email: govendej@dut.ac.za Location: Block B, 7 TH Floor Campus: ML Sultan Campus |
![]() |
Secretary: Mrs S Abdul-Kader Tel: 031 373 5425 Email: sajidaa@dut.ac.za Campus: M L Sultan |